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Adapt new Fashion Retail Format– Omnichannel

Better late than never, its high time to make your fashion brand use technology for better shopping experience online and offline.


Welcome to new era of fashion, buying cloth has changed much forward from traditional ways. Earlier, we buy garments from nearest garment shop or we get stitched from nearby tailors. Then later starts brand consciousness, where each brand has segmented customers and position their brand image in the mind of people. There was a time where a pair of Levi's jeans was inevitable for those generation in the wardrobe.

Omni-channel meaning a progression of multi channel marketing which encompasses a seamless approach to the customer experience across all sales channel.

The fashion industry is unique, fast and glamour than any other manufacturing industry. Fashion is always changing, season to season.

Evolution of Fashion Retail

Fashion retail is an experience for customers, reason being that retail format keep changing according to customer taste. During these years fashion retail has taken different formats.

1) Mom & Popup Shop

2) Independent Shop

3) Speciality Stores

4) Department Stores

5) E-commerce

"There is no doubt -

we are witnessing a new rise of fashion era in a digital world".

After all these retail format, now we are heading to omni channel format to give personalized experience to shoppers.

A Glimpse of new fashion life cycle (Courtesy to Nataliya.ai)

The conscious future of fashion is changing. the new age of digitalization ( Ai & Machine learning) based technologies are providing personalized experience to fashion folks.

So, here we would like to give a glimpse of how innovative companies reinvent shopping experience.

1) Artificial intelligence is already being incorporated into fashion design process by companies likeStitch Fix, Zalando (in collaboration with Google), and Tommy Hilfiger (in collaboration with IBM and Fashion Institute of Technology).

2)Some of the current market’s top 3D design and visualization products areCLO 3D,AccuMark 3D by Gerber,ShareCloth,Inkreate,Taas,Avametric,Lectra, andBrowzwear. Pattern customization and size grading will be facilitated by companies likeBespokify, that generates custom designed and fitted sewing patterns for apparel brands.

3) Startups likeUnmade,Thursday Finestuse 3D knitting machines to produce garments. And fashion brands likeFame and Partners,FrillyandBow & Draperestructured their manufacturing that made the production of customized garments feasible.

4) Some are incorporating in-store technologies to keep customers interested in visiting stores, for example smart mirrors (Mirow,OakLabs), and self check-out (QueueHop).

5) Visual recognition, attribute tagging and product matching technologies likeWide Eyes Technologies,FindMine,Fashwell,Vue.ai,Cortexica,ViSenze,Thread GeniusandSarafanuse image recognition and data science to tag products, analyze user behaviors and help retailers and brands with marketing, product categorization and cross-selling.

6) Blockchain can also be effectively used in product authentication and some of the companies are already tacking this solution. Companies likeVeChain,Chronicled,BlockVerifyare leading the innovation of incorporation of blockchain technology into the fashion cycle.

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